Friday, February 27, 2015

Whoop There It Is

Welcome To Gibtown, The Last 'Freakshow' Town In America, Confessions Of A Disordered Eater, The Best Way To Almost Ruin A Guitar And Other Facts From This Week, The Secret Lives Of L.A.'s Bottle-Service Girls, Playing Hockey Upside Down On The Underside Of A Frozen Pond, Your Cough Might Kill This Baby
The Daily Digg
Friday, February 27, 2015
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GEEK LIFE
Welcome To Gibtown, The Last 'Freakshow' Town In America
theguardian.com
With the demise of the carnival, an important slice of American history risks being lost – but the residents of Gibsonton, Florida, are trying to keep the legacy of the town's famous "freaks" alive.
FOOD FIGHT
Confessions Of A Disordered Eater
buzzfeed.com
After a lifetime struggling with compulsive, secretive, and restrictive eating, I'm still figuring out how to have a healthy relationship with food.
WHAT WE LEARNED THIS WEEK
The Best Way To Almost Ruin A Guitar And Other Facts From This Week
digg.com
This week we learned that you can shred licks while shredding waves, even monks can enjoy a good snowball fight and boobs in video games are unrealistic.
BOTTLE-SERVICE JOURNALISM
The Secret Lives Of L.A.'s Bottle-Service Girls
firstwefeast.com
The ladies on the front lines of Hollywood's VIP nightspots pull back the velvet rope and open up about misconceptions, tricks of the trade, and how to avoid being the biggest douche in the club.
ICING ON THE STICK
Playing Hockey Upside Down On The Underside Of A Frozen Pond
digg.com
Because hockey isn't already difficult enough with all the slipping and sliding around.
WHOOP THERE IT IS
Your Cough Might Kill This Baby
medium.com
Thought measles was bad? Meet whooping cough: highly contagious, especially fatal to infants, and making a comeback.
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CAT FANCY
Image: Les Kroemer is dwarfed by a likeness of Jim Davis' comic strip character Garfield, Thursday, Feb. 26, 2015, in Marion, Ind. Kroemer shoveled the likeness onto the frozen surface of Wagner Lake behind his home.
Les Kroemer is dwarfed by a likeness of Jim Davis' comic strip character Garfield, Thursday, Feb. 26, 2015, in Marion, Ind. Kroemer shoveled the likeness onto the frozen surface of Wagner Lake behind his home. Credit: AP Photo/The Chronicle-Tribune, Jeff Morehead
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Thursday, February 26, 2015

A Renaissance Year for Breakfast - Especially Eggs?...2015 Dietary Guidelines, Marvelous or Mayhem?

FEBRUARY 26, 2015
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A Renaissance Year for Breakfast - Especially Eggs?

If new dietary guidelines revitalize egg consumption, supermarkets could stir up fresh sales opportunities.


 

The nation's egg suppliers wished upon a star - and their dream is about to come true.


For the first time in more than 50 years, eggs could be sold not under the weight of a cholesterol warning. Demand should rise if the Dietary Guidelines Advisory Committee files its springtime report with USDA and HHS (after the public comment period), and sticks to its decision to no longer caution against eating foods that contain cholesterol. This would likely result in new federal dietary guidelines that crack open new sales opportunities for eggs and egg products.


Chickens may sweat out their new performance metrics, but supermarkets and restaurants should start thinking now about their new prepared food dishes, how they can market breakfast foods from multiple areas of the store for every daypart, and how nutritionists and dietitians can help consumers understand the potentially greater role of eggs in their daily diets, says Facts, Figures & The Future (F3).


Eggs could ride high in 2015 and beyond for other reasons too, says F3:

  • They're a less costly protein source than meat and seafood - and the protein trend is hot.
  • Sixty-three percent of consumers agree it is unhealthy to skip breakfast - some 31 percent never skip it on weekdays, 41 percent never skip it on weekends, and many seek healthier options, Technomic data show.  
  • A majority of women in all age groups 25 and older say they "are more likely to eat breakfast at home than other meals." Among older Millennials age 25-34, 53 percent say this - as do 50 percent in the 35-44 age group, 65 percent in the 45-54 age group, and 54 percent in the 55 and older age group. By comparison, 49 percent of 18-24 year olds say this, notes Technomic. Portable, affordable, healthy options from the frozen foods aisle, center-store and deli takeout areas are good choices to meet this demand. 
  • Nearly half of America (48 percent) says they "enjoy eating breakfast foods at nontraditional times, such as...eggs for dinner or a late-night meal," Technomic finds.  Geographically, this is truest in the South (53 percent); ethnically, this is truest among African-Americans (58 percent).

U.S. per capita egg consumption has been depressed for decades - after peaking at 421 in 1945, individual consumption stood at 250 in 2012, a near bottom, show USDA statistics in a recent Washington Post table. Yet if 2015 becomes a renaissance year for breakfast, eggs could start on a nice roll.  


Eggs are already beginning to advance. After a 1.8 percent unit decline in 2012, and flat performance in 2013, eggs moved up by 1.6 percent to 2.24 billion dozen in calendar 2014, show Nielsen all-outlet data for UPC-coded items (including convenience stores) for the 52 weeks ended December 27, 2014. A 10.6 percent dollar sales rise to $5.92 billion in 2014 came after a 4.9 percent gain in 2013, both helped by price hikes.


Some egg segments showing high percentage dollar-sales gains in 2014 include:  quail eggs, up 46.7% to $663,599; organic eggs, up 19.0% to $423.1 million; and brown eggs, up 14.4 percent to $568.7 million. By contrast, egg substitutes were all down by double-digits.


In other breakfast foods, the Nielsen data show:

  • Yogurt's rate of dollar sales growth slowed by more than half in 2014, to 3.7 percent to $7.40 billion.
  • Snack bars posted a 2.2 percent dollar sales gain to $3.73 billion, largely on the popularity of fruit bars (21.6 percent unit rise) and crunchy granola bars (6.2 percent unit rise).

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Are the 2015 Dietary Guidelines Marvelous or Mayhem?


Phil Lempert

Editor

 

That depends on whom you ask these days.

 

There are those critics who are focused on the packaging, signage and other implementation costs that will most certainly reach tens of millions of dollars. Then there are the critics with stakeholders who challenge the medical and nutritional findings and changes. There are also entire industries like eggs and produce that are giddy with joy.

 

During the 45-day public comment period, which ends at midnight on April 8, expect to hear the full spectrum. From those who criticize the government for even suggesting what they should eat (comment 1124, "If people want to eat and get fat, or are lazy, that is the American freedom" or comment #1121 who wrote, "You have no authority for anything you are doing. Read the Constitution once in a while"). Some recommend banning the sale of unhealthy foods because most people are too dumb to understand what they are eating.  While others laud the committee for a job well done. I do recommend that all of us, retailer, brand, food marketer or farmer do read the comments to get a glimpse of what people are really feeling about health and nutrition.

 

The key to the success or failure of the 2015 DGA lies in communication, not the science. It's how - and if - we will be able to translate them in ads, on packaging, in store and online so that our shoppers will understand how they can have a positive impact on their lives.

Top News
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Facts, Figures & the Future

Consumer Insight Inc.

3015 Main Street, Suite 320 

Santa Monica, California 90405

 

This email was sent to doreen29jk7@gmail.com by plempert@supermarketguru.com




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It's Puppies All The Way Down

A Postcard From Guantanamo, Foreign Governments Gave Millions To Foundation While Clinton Was At State Dept., You're A Grown-Up, Time For A Grown-Up Watch., Students Say Colleges Should Let Them Judge Sexual Assault Cases, VIDEO: Try To Guess How Many Basset Hounds Are Going To Come Out Of This Dog House, Why I Joined ISIS
The Daily Digg
Thursday, February 26, 2015
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'I AM NOT CORN'
A Postcard From Guantanamo
vice.com
How Mohamedou Ould Slahi became a suspected terrorist, then a best-selling author.
UNOFFICIAL STATE BUSINESS
Foreign Governments Gave Millions To Foundation While Clinton Was At State Dept.
washingtonpost.com
The Clinton Foundation accepted millions of dollars from seven foreign governments during Hillary Rodham Clinton's tenure as secretary of state, including one donation that violated its ethics agreement with the Obama administration, foundation officials disclosed Wednesday.
TIMEPIECES WE DIGG SPONSORED
You're A Grown-Up, Time For A Grown-Up Watch.
mvmtwatches.com
Clothes don't make the man. Accessories do.
A VOICE IN THE MATTER
Students Say Colleges Should Let Them Judge Sexual Assault Cases
bloomberg.com
The government discourages colleges from letting students sit on hearing boards for sexual assault cases, but a group of students thinks a student presence could improve the process.
A DOGGY CLOWN CAR
VIDEO: Try To Guess How Many Basset Hounds Are Going To Come Out Of This Dog House
digg.com
This is a game that we would like to play every day.
TRYING TO UNDERSTAND
Why I Joined ISIS
medium.com
In interviews conducted with ISIS fighters and supporters over the past few months, Maya Gebeily tried to bring it back to basics: why did you join, what's it like, where's your family? Over Skype and Twitter, they gave her a glimpse inside their heads.
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DO YOU SEE THE SCHOONER?
Image: A small ship is lit by a ray of sunshine as it sails up the Tagus river, in Lisbon, Wednesday, Feb. 25, 2015. Everyday boats, ferries and cargo ships sail up and down the river on their way to dock or leave the ports of the Portuguese capital.
A small ship is lit by a ray of sunshine as it sails up the Tagus river, in Lisbon, Wednesday, Feb. 25, 2015. Everyday boats, ferries and cargo ships sail up and down the river on their way to dock or leave the ports of the Portuguese capital. Credit: AP Photo/Francisco Seco
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Wednesday, February 25, 2015

Pimps And Nazi Cattle

Where An Ant Goes When Its Gotta Go, VIDEO: A Gritty Short Based On 'Power Rangers' Starring James Van Der Beek And Katee Sackhoff, Get Rid Of The Bulge In Your Pocket (No, Not That One), Pimps And Nazi Cattle: A Translator's Adventures In The Dictionary, VIDEO: What The Lowest-Density Solid On Earth Sounds Like, The Near And Far Future Of Libraries
The Daily Digg
Wednesday, February 25, 2015
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DON'T SHIT IN ANTHILLS
Where An Ant Goes When Its Gotta Go
sciencenews.org
Most of us think ants are unsanitary. But scientists have spotted ant behaviors that show that the insects are cleaner than you might think. Some ant species are known to form "kitchen middens" outside their nests, full of waste and fecal material.
YOU READ THAT RIGHT
VIDEO: A Gritty Short Based On 'Power Rangers' Starring James Van Der Beek And Katee Sackhoff
digg.com
Adi Shankar took his (and a lot of peoples') favorite childhood TV show and followed the disembodied-head-recruits-child-soldiers-for-space war plot of "Mighty Morphin' Power Rangers" to it's dark, logical conclusion.
STARTUPS WE DIGG SPONSORED
Get Rid Of The Bulge In Your Pocket (No, Not That One)
GetKeySmart.com
It's only taken thousands of years, but finally there's a more elegant way to carry your keys.
OF PIMPS AND PYKNICS
Pimps And Nazi Cattle: A Translator's Adventures In The Dictionary
theparisreview.org
In the novel by Patrick Modiano I'm translating, a bus stops at Cross Road in Bournemouth "devant un cottage pimpant," and I had a feeling, somehow, that my first try, "in front of a pimpin' little cottage," was probably not right.
AEROGEL JAMS
VIDEO: What The Lowest-Density Solid On Earth Sounds Like
digg.com
Aerogel is almost entirely air. It's manufactured for a number of reasons — including its lightness and low thermal conductivity — but the unusual sound it makes is just gravy on top.
DEWEY DECIMEL 5000 IS HERE TO SERVE
The Near And Far Future Of Libraries
hopesandfears.com
As archives become digital and machines become smarter, what function will libraries serve ten years and ten thousand years from now?
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PRETTY FAST FOR A BIKER
Image: A cyclist rides in between cars in Madrid, Spain, Tuesday, Feb. 24, 2015. A public bike rental scheme was inaugurated last year but there are still few cycling lanes in the Spanish capital.
A cyclist rides in between cars in Madrid, Spain, Tuesday, Feb. 24, 2015. A public bike rental scheme was inaugurated last year but there are still few cycling lanes in the Spanish capital. Credit: AP Photo/Andres Kudacki
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