Friday, December 16, 2016

Are We Any Closer to Defining What Healthy Means?

Daily Insights 12/16/2016
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Are We Any Closer to Defining What "Healthy" Means?

It all seemed to start with the FDA and Kind bars trying to define what the brand could and could not say on its label and in advertising. 

It has evolved, hopefully for the better, in the FDA inviting public comments in order to re-evaluate how a brand can use the word "healthy." The FDA is asking for insight on:

  • What types of food, if any, should be allowed to bear the term 'healthy?'
  • Should all food categories be subject to the same criteria?  
  • Is 'healthy' the best term to characterize foods that should be encouraged to build good dietary practices or patterns? What other words or terms might be more appropriate (eg. 'nutritious')?  
  • What nutrient criteria should be considered for the definition of the term 'healthy?'
  • What do consumers understand as 'healthy' in relation to food?

We took a look at some of the comments posted, and the topline is that some argue that brands should not be allowed to use the term 'healthy' on food labels at all. 


When it's worth spending a little more on an ingredient

For some shoppers, when budgeting for groceries and meal planning, it can be difficult to determine where spending a little more on an ingredient is worth the extra money. When baking chocolate cookies, is it worth it to buy those premium chocolate chips and go cheap on the other ingredients? And can supermarkets help guide their customers in these decisions?

We asked four dietitians and one celebrity chef to give us some suggestions on ingredients that are worth the extra spending when it comes to flavor and health benefits. Here's what they had to say:  


Keep a food diary for one week and win $100

You can make $100 just by keeping a record of what you eat and drink, how much you spend and where you bought it, and how your food was prepared or if you ate it outside of your home. Easy! We want to see what a week of food looks likes for four different types of consumers. To be considered, please fill out the form below, so we can learn a little about you. 

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