USDA's Nutrition Policy and Promotion is trying hard to reach and empower kids with their "MyPlate, MyWins" video series that launched in May of last year.
The agency says that most kids inherently know how to eat without a parent pressuring them. They also know how to stop eating when they are full. They go on to say that actively persuading kids to eat confuses their natural self-regulation. It also complicates the parent-child dynamic, creating an unnecessary point of conflict. What? Are we overthinking this a bit too much?