Wednesday, February 22, 2017

Innovation Labs Are Not New, but Marriott's Could Be Great

Daily Insights 02/21/2017
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Innovation Labs Are Not New, but Marriott's Could Be Great

Their Pop-Up Innovation Lab, launching here in Los Angeles, is showcasing Communal Living Rooms which may remind you of your college days.

Element Hotels will soon be piloting communal rooms located at the center of four guest rooms. Guests will sleep in their own rooms but will share a kitchen, dining room, and lounge area so they can stay connected. Which we have already seen very effective in workplace settings – and may also be the evolution of the next condominium complex where Gen Z can purchase a bedroom and share common areas to reduce expenses but still have the benefits of ownership.

Aloft Hotels are testing digital kiosks where guests can order healthy, fresh ingredients (think spinach, quinoa and avocado). Travelers will be able to order customized "pots," a healthy meal in a colorful to-go container with food that reflects regional tastes. A personalized pot can be ordered and paid for at a digital kiosk; guests will receive their pot with a time-stamped, label featuring their chef's emoji. And why aren't we doing this in supermarkets? 

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