Friday, February 17, 2017

This Might Be the Next Starbucks

Daily Insights 02/16/2017
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Joe & the Juice Might Be the Next Starbucks

They might even be the Grocerant solution in your supermarket.

A couple weeks ago while I was in NYC I was headed to one of my old standby restaurants – Santa Fe – on the upper West Side and came across the construction of a soon to open Joe + the Juice. This is a chain from Denmark that you should be watching. Their approach is a bit different – yes the food is important – they specialize in fresh - but the ambiance is their magic. 

Their staff selection and training is focused on upbeat conversation and an energy that is all about relating to customers. And their music is about as far from Muzac as you can find anywhere. Joe & the Juice is all about the holistic experience. There is even a free photo booth. 

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