It goes well beyond just delivering foods on time and getting the order right.
Nick Green, head of sales for Deliveroo, a U.K.-based app that connects users to restaurants that wouldn't normally deliver, probably stays up at night worrying about the food itself.
"A burger is a relatively fragile thing. It's a stack of stuff, and you've got to be quite careful with it," Green told the Wall Street Journal. With condiments like truffle butter, veal jus, slabs of bacon and soft pretzel buns, fast-casual and higher-end restaurants have elevated the burger and Deliveroo, and others are challenged by the obstacles of getting them to your door with the bun, patty and toppings just right. And tasty.
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