How full is your email inbox? If yours is anything like mine, you receive far too many emails and newsletters to keep up on the latest trends and food news. Which is why we reached out to some of our readers and asked how we could make SupermarketGuru|The Lempert Report better.
You spoke, we listened.
We are committed to publishing the best and most insightful food trend columns. Our focus continues to be on the B2B trends, marketing analysis and issues that you face: consumer, retail, foodservice, technology and nutrition.
The Lempert Report will continue to publish 4 trend videos each week and our New Product Reviews move to Wednesdays. We will publish new original stories in the newsletter and on SupermarketGuru.com every day – we promise not to rip & read from other sources, but will continue our commitment to publish original and insightful editorial that will continue to challenge and empower the food industry.
Starting Monday, March 13th we are revising our email newsletter to better accommodate your needs:
Monday & Wednesday – A simple text only email with our recommendations for the 5 "must read" stories of the day
Tuesday & Thursday – A full edition with 3 TLR video reports, new original B2B columns, resources, must-read stories
Friday – A weekly wrap-up of the most important trends and issues of the week that we are watching along with our analysis
which will set the record straight on all issues from labeling claims, health claims, government regulations and sustainability; everything from antibiotic and growth hormone usage in the foods we eat, to on package claims and ingredients to websites and emails that promise to cure!
All of us at SupermarketGuru take our jobs and responsibilities to the food industry very seriously, and we look forward to continuing to serve your trend needs.