Sunday, April 30, 2017

Instant Friends, Just Ad Beer

Heineken Made The Ad That Pepsi Should Have, And It's Really Great, Shooting A Prince Rupert's Drop From Point-Blank Range Does... Nothing, Don't Tackle A Home Project Without Checking Here First, Huge Tuna Gulps Down Seagull, Quickly Realizes It's Made A Mistake, Johnny Depp Crashed Disneyland's 'Pirates of The Caribbean' Ride In Character, We Are Still Scratching Our Heads Over This Impossible Puzzle Box Walkthrough
This Week's Top Videos
Sunday, April 30, 2017
Heineken Made The Ad That Pepsi Should Have, And It's Really Great
WELL PLAYED, AD MEN
Heineken Made The Ad That Pepsi Should Have, And It's Really Great
digg.com
We know this is an ad, but Heineken's approach to how we should overcome our differences is so much better and more powerful than Pepsi's that it's worthy of note.
WELL, IT DOES SHATTER THE BULLET
Shooting A Prince Rupert's Drop From Point-Blank Range Does... Nothing
digg.com
The Prince Rupert's Drop, which is pretty much indestructible until its tail is snapped off, can survive a lot of things — including a bullet fired from inches away, apparently.
HOME PROS WE DIGG SPONSORED
Don't Tackle A Home Project Without Checking Here First
homeadvisor.com
Wait! Before you sledgehammer a hole in your wall or start playing with those wires, stop and think: should I really be doing this without a professional? If the answer is no (which, let's be real…) HomeAdvisor can help. HomeAdvisor is the easiest and most reliable way to connect you with prescreened home pros. And it's free.
'YOU'RE NOT A SARDINE'
Huge Tuna Gulps Down Seagull, Quickly Realizes It's Made A Mistake
digg.com
In a fight for a sardine meal between a massive wild tuna and a seagull, there's only ever going to be one winner.
THAT'S WHERE THE RUM WENT
Johnny Depp Crashed Disneyland's 'Pirates of The Caribbean' Ride In Character
digg.com
Shiver me timbers, that thar is no audio-animatronics; thems the real Cap'n Jack Sparrow in the flesh!
THEY SAID IT COULDN'T BE DONE
We Are Still Scratching Our Heads Over This Impossible Puzzle Box Walkthrough
digg.com
We're not sure if a genius, sadist or madman designed this dovetail box. Most likely, it's some dastardly combination of all of the above.
Get more stories on Digg.com
DANGEROUS RUBBERNECKING
Digg Pic Of The Day
This should go without saying, but please give full-grown lions their space. Credit: RC's Videos
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Saturday, April 29, 2017

Are We Having Fun Yet?

Kids are driving Pinellas County, Florida's car-theft epidemic. It's a dangerous — sometimes deadly — game.
Digg Editions
Morning · Sat, Apr 29
SPONSORED BY HomeAdvisor-Logo
TAKING A WRONG TURN
GTA IRL
The Teen Car Thieves Of Pinellas County
tampabay.com
Kids are driving Pinellas County, Florida's car-theft epidemic. It's a dangerous — sometimes deadly — game.
ARE YOU SURE YOU AREN'T SICK?
How Goop Profits From Endless Illness
jezebel.com
According to Goop, there are many underreported epidemics sweeping the nation, and you should probably get treated for all of them.
AN UNDERGROUND MOONSHOT
WATCH: Elon Musk Unveils His Vision For His Tunnel-Boring Company And, Uhhh, This Will Never Work?
digg.com
Look. Far be it from us to dismiss Musk out of hand, but given how long it takes to drill a dang tunnel, the massive underground superhighway he envisions seems out of reach. But hey, we're happy to be proved wrong, Elon.
HOME PROS WE DIGG | SPONSORED
Hot Tip: Don't Tackle A Home Project Without Checking Here First
homeadvisor.com
Wait! Before you sledgehammer a hole in your wall or start playing with those wires, stop and think: should I really be doing this without a professional? If the answer is no (which, let's be real…) HomeAdvisor can help. HomeAdvisor is the easiest and most reliable way to connect you with prescreened home pros. And it's free.
IN REVIEW
CHECK OUT THESE POST-CORONAL LOOPS
The Best Space Images From April
digg.com
Take a break to take "a glimpse of what our Milky Way galaxy would look like to an outside observer."
THE BEST LONG READS OF THE WEEK
Facebook's Worst Bug, And Other Great Stories
digg.com
Facebook's "filter bubble" problem, what gun violence looks like, and a microcosm of America's broken public education system.
YOU'LL NEVER BELIEVE WHAT HAPPENED NEXT
Why You're Seeing 'Why I Left Buzzfeed' Videos Everywhere
digg.com
If you've skimmed YouTube lately, it's more than likely you've stumbled across a video or two entitled "Why I Left BuzzFeed" and wondered "Why is this a thing?" Let us explain.
NOW THE FUN BEGINS
LAST BUT NOT LEAST
What It's Like To Be The NFL Draft's Last Pick
gq.com
A weird, wild weekend. An insulting trophy. Torture from teammates. Here's what it's like from six players who lived it.
'AMUSING OURSELVES TO DEATH'
Are We Having Too Much Fun?
theatlantic.com
In 1985, Neil Postman observed an America imprisoned by its own need for amusement. He was, it turns out, extremely prescient.
A SMALL CITY GETS BIGGER
Welcome To Weimar
nytimes.com
The storied city of Weimar, Germany (population 65,000), absorbed 900 refugees in a year. New York Times journalists spent months on the ground examining integration from all sides.
VIDEO OF THE DAY
HE WILL NEVER ESCAPE 'BANANA STAND' JOKES
Jeffrey Tambor Lets His Young Children Interview Him, And It Quickly Descends Into Chaos
digg.com
Proof that no matter how accomplished or acclaimed someone might be, his children won't give a hoot. He's just "daddy."
Even the last pick in the draft can appreciate that its Saturday. Enjoy your weekend.

Friday, April 28, 2017

Phil's Friday Rap

What I'm watching this week.

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"I thought it would be easier."

No, this column is not going to be about the revelations of our president as he approaches the 100-day mark. It's about the retail food business.

Countless times each month I have heard these same words from retailers at all levels as they share their frustrations and challenges as they seek out their company's future amid a sea of changing players. The leaders of the majority of our retail banners are in their later fifties to seventies and for the most part, their competition has been from similar enterprises. Twenty years ago they were challenged by big box stores, mass merchandisers and stores called Trader Joe's and the then tiny Aldi (who received little attention if any). Then came the drug chains, farmers markets and e-commerce. And the retail leadership stretched to meet each one head on; and in some cases stood their ground.

In 2017 the food world is quite different. 

For close to ten years our consumer panel and trend reports highlighted the growth of smaller format stores that went far beyond the traditional c-store format that so many discounted as competition long ago. Today, with the likes of Sheetz, Wawa, 7-Eleven and others, this format can no longer be ignored – especially as it is fueling the innovation that we are seeing that brought about Amazon Go and Amazon Fresh in formats that combine robotics, technology, curbside pick up and culinary. 

Aldi and Lidl are building their businesses on their own quality and curated brands to Millennials and Gen Z who see little difference between private label and branded goods. For them it's about value, quality, transparency and buying their foods from companies that share their values. 

The food world has changed. Are you prepared?

What I am watching this week:

In a very smart move, which follows the leads of Panera, Aldi and others, Harris Teeter has issued their list of "Free From 101" products and are labeling them on-shelf. Retailers that curate and make a commitment to their customers on ingredients will win big!

The Washington Post has a great column written by Caitlin Dewey "Industry is counting on Trump to back off rules that tell you what's in your food." Forget politics. We are in an era where consumers are demanding more transparency, not less. Shame on us.

Across the pond McDonald's is testing home delivery. As is everyone else. The problem as we see it is that consumers are already tiring of scheduling and being home for deliveries (there are exceptions) as we have seen in supermarket click and collect programs we expect fast food to turn to mobile and allow customers to order and pay online and drive up to a special prepaid window. After all, who of us hasn't struggled with exchanging cash for food as we try to reach up to that window that doesn't seem right for a sports car, SUV or sedan?

That's it for now. Have a great weekend and be sure to check out all our stories and videos at SupermarketGuru.com.

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