Thursday, June 15, 2017

IKEA Has Already Taught a Lot of Supermarkets About Food

How Nutella Connected Used Personalization to Connect with Consumers, Nutrition Facts Panel Changes Delayed

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IKEA Has Already Taught a Lot of Supermarkets About Food

Now they are going one step further with an idea that innovative supermarket chains should copy.

IKEA announced their innovation incubator program where start-up companies can apply to spend three months in one of the company's labs in Sweden. 

Each company will get $22,400, three months of free housing and access to IKEA's prototype shop, a test lab and hands-on access to the expertise of scientists working in the lab.

Why? IKEA says they want to focus the resources of its incubator on eight key areas: food innovation, disruptive technologies, customer experience, disruptive design, sustainability, manufacturing, the supply chain, and analytics.

Nutrition Facts Panel Changes Delayed with No Specific Date
The FDA made an announcement that expected Nutrition Facts changes will be delayed without any specification for how long. It's been over a year ago, that under the Obama Administration new guidelines were announced - changes that were expected to happen as of June 2018. 

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Phil's Food Reviews for Today at 1pm EST on Facebook Live!
This week Phil reviews these products: Bobo's Nut Butter Stuff'd Peanut Butter Filled Chocolate Chip Oat Bar, Saffron Road Thai Mango Simmer Sauce, and Foster Farms Original Baked Chicken Breast Nuggets. Join us at 1pm EST today on our Facebook page to see if these products are a hit or miss!

Watch Video

Personalized Products Connect with Consumers 
The Nutella Unica campaign is another example of why your brand should be thinking about personalization, Today's shoppers are empowered by their social networks and technology, so most consumers already know what they want, when and where they want it, particularly millennials.

Read Story

Like SupermarketGuru's customized insights? Get insights so your company can succeed! 

Are you following us on Facebook? Come by and give us a "like!" Phil's Food Reviews are now going live on Facebook every week.
Today's Must Reads

- With environmental groups calling out baby food companies for possible lead being in their products, this makes companies like Yumi look even better. 

- Even though the US is leading the world in obesity, at least we are eating less salt, according to this data.

- Whole Foods' CEO, John Mackey, refers to investor, Jana Partners as "greedy."

- This gardening robot takes care of your pesky weeds!

- Everyone loves BuzzFeed videos, and here is a great one to share on your social media sites on the topic of food waste.
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